Penn State Extension launched Tilva, a new AI-powered assistant designed to make trusted, science-based information more accessible—anytime, anywhere. This conversational tool supports farmers, producers, homeowners, educators, and community leaders by delivering quick, reliable answers to agricultural and natural resource questions around the clock.
 

The initial rollout debuted at the Pennsylvania Farm Show, supported by a cohesive suite of marketing materials including T-shirts, postcards, business cards, and large-scale displays. Each piece was designed to introduce Tilva in an approachable, engaging way while reinforcing credibility and innovation. The campaign successfully blended education and promotion, helping audiences understand both the value of the tool and how easily it can fit into their daily workflows.