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The Penn State College of Agricultural Sciences sought an eye-catching way to recruit new students by targeting traditional prospects, their families, guidance counselors, and other influencers. In response, we designed a 12-page lookbook measuring 11.5" x 9.5", featuring a single pocket folder inside the back cover with a slot for a business card. To make information more interactive and engaging, 8" x 5" inserts were created to be folded and stapled within the spreads, providing a clever and fun way to present quick facts. The lookbook was distributed at recruitment events, on campus to prospective students, and by mail in a matching envelope, effectively combining visual appeal with practical functionality to support student recruitment efforts.
COLLEGE OF AG RECRUITMENT LOOKBOOK
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