The Penn State Extension “We’re Here for You” video was developed to build brand awareness and provide a clear view of the diverse audiences served by Extension programs. The video was distributed on YouTube, shared across social media platforms, and used in advertising campaigns to reach a broad audience. Produced in collaboration with Awesome Films in Pittsburgh, PA, the project began with a detailed storyboard outlining typography, imagery, and parallax effects incorporated throughout the video. This collaborative approach ensured that the final product effectively communicated the Extension brand while maintaining visual consistency and engagement across digital channels.