Berkey Creamery, recognized as both a Penn State landmark and a global leader in dairy production and food science, promotes a monthly feature flavor through a variety of creative assets. Each month, campaigns include large-format signage, social and Meta ads, email and web banners, and digital board displays. Concepts are developed around the specific flavor and relevant holidays or seasonal themes, ensuring each promotion is visually engaging, timely, and aligned with the creamery’s brand identity. This multi-channel approach consistently drives awareness and engagement for the Creamery’s featured products.